PART 1 -REJUVENATE YOUR SMILE WITH SPAWHITE

Teeth bleaching has been around since Roman times. It certainly is nothing new. But there is a lot new in what is known about how teeth bleaching works. It's not all that simple to understand, but with WhiteScience innovations, it is easy to accomplish. We supply the tools for you to rejuvenate your smile in your favorite spa or salon.

SCIENCE, THE NOT-SO-SIMPLE PART

Research has shown that there are five elements to successful teeth whitening. The more of these factors included in a bleaching treatment, the greater the results that treatment will achieve. These five factors are: Peroxide | Light | Pressure | Heat | Exposure

Peroxide This is the active ingredient invirtually all dental whitening products. It comes in many forms, but ultimately breaks down to hydrogen peroxide. The hydrogen peroxide reacts with light and oxygen to form hydroxyl radicals, which penetrate the tooth structure, breaking down stains into progressively smaller particles as they go. So far,so good. But peroxide is strong stuff, and can burn gums and cause tooth sensitivity. Typically, this is dealt with simply by diluting the peroxide; the lower the concentration of peroxide, the fewer the side effects, but the less effective it is at whitening teeth. The main reason for the side effects is that the pH (degree of acidity or alkalinity) of peroxide is too far away from neutral. Some tooth bleach manufacturers artificially lower the pH of their peroxide to make it more stable. But this increases its side effects. There is a better way.

Light The conversion of hydrogen peroxide to hydroxyl radicals can be accelerated and sustained by exposure to certain wavelengths of light, basically from about 400 to 560 nanometers. This is well within the safe visible light spectrum, far away from dangerous ultraviolet light. By exposing the teeth to light concentrated in this spectrum while the peroxide is on the teeth, the whitening action is accelerated and intensified, increasing the release of hydroxyl radicals, even with neutral pH peroxide.

Pressure Peroxide is of little value if it doesn't get into the structure of the tooth. Mild pressure is required to accomplish this. Dentists apply pressure by molding a tray that is custom fit to your teeth. The peroxide gel is placed in the tray, and forced into place. SpaWhite accomplishes this action with a patented pressure pad that forms to the shape of your teeth without the need for an expensive, custom tray.

Heat Peroxide becomes more active as it heats up, releasing more of its powerful hydroxyl radicals than would occur at lower temperatures.

Exposure The longer you expose your teeth to a combination of peroxide, light, heat and pressure the whiter your teeth will get--to a point. Peroxide eventually breaks down into water. It "wears out"rather quickly, and the more light and heat it is exposed to, the faster it wears out. So a balance must be struck between repetition of applications and exposure time.

IMPLEMENTATION,THE SIMPLE PART

Peroxide Innovative, patented foam pads are saturated with specially formulated neutral pH peroxide gel. And the foam pads collect the stain material as it breaks down, so you remove the stains when you remove the pads.

Light An advanced, spectrum-controlled light specifically developed for the SpaWhite process is positioned to apply its energy just outside of a clear lens positioned between the teeth. This unique, patented lens not only acts to guide the light into the peroxide, it also helps with delivering the next factor:

THE DAYLIGHT 5K ACCELERATOR A precision,computerized light that emits "cool blue" light in the 430-470 nm wavelength spectrum for optimum SpaWhite results.

Pressure The pads are placed into pressure pockets in the lens, which squeezes them between the lens and teeth, forcing the peroxide gel into the tooth structure.

SpaWhite's patented lens with upper whitening pad in place.

Heat The combination of the foam pads,pressure, and light streaming through the lens reacts with internal mouth temperature (that is where the doctor takes your temperature,after all) to raise the temperature of the peroxide.

Exposure For most people, one or two SpaWhite sessions of 12 to 15 minutes each is sufficient.

PART 2 -KEEPING THE SMILE OF A LIFETIME WITH WHITEICE

After you detail your car, you don't expect it to stay clean, do you? The day-to-day environment is full of stuff that conspires to make your car look less than its best.

And so it is with teeth. You may have a beautiful smile after a whitening treatment, but how long will it last? Just as there are trees that drip sap and birds that drop what birds drop on cars, there are things like red wine, coffee, tea, tobacco, berries, beets -the list of things that will darken your beautiful smile is almost endless.

Until now, the only way to really maintain a white smile by using cumbersome whitening strips or trays and syringes.

Whitelce has a mirror built into its cap so you can use it anywhere.

There needed to be a better alternative. That's why Whitelce was developed. It packs real whitening power in the most convenient form ever--there's even a built-in mirror so you can use your Whitelce anywhere. It fits in your pocket or purse, and is as easy to use as lip balm. Simply remove the cap, give the base a twist and rub a thin glaze of the Whitelce on your teeth. It combines with the heat and moisture in your mouth to release its potent whitening agent. Then, after it's done its job -- usually about ten minutes -- it disappears, leaving you with a bright smile and a minty-fresh breath.

REAL POWER .REAL SCIENCE .

The breakthrough that makes Whitelce possible is the science of microencapsulation. WhiteScience uses a patent-pending method that encapsulates real peroxide inside tiny cells. This keeps the peroxide in a stable and storable state until it combines with the moisture and heat of your mouth. Then the tiny cells break down at varying rates, causing a time-release of peroxide on your teeth. The special binder that holds the cells in stick form also holds the peroxide tight against the teeth, using the slight pressure needed to apply the stick to your teeth. As handsome as it is, Whitelce is much more than a piece of cosmetic jewelry. It's got real peroxide in an effective yet safe concentration. Its clever design lets you supply pressure, your body supplies heat, and exposure comes from using Whitelce as often as daily. So you've got four out the five elements needed for successful whitening. All that's missing is light. And, with your new smile, there's bound to be plenty of spotlights on you.