Crash Course in the Psychology of Color
While it may not be something you consciously think about, color is a powerful source of how others see us and how we feel about ourselves; affecting moods, feelings, and emotions. Successful marketing depends on the use of color. I learned from a long-time real estate professional the importance of dressing in a related color schematic for open houses. Fast food business use red, yellow, and orange because they are stimulating (they want you to get in and get out)-you won't see them using restful blues and greens.
When you dress in colors that enhance your skin, hair, and/or eyes, you feel beautiful and alive. Colors that are too "loud" are distracting and won't allow an observer to take in the whole person.
Whether you are dressing to head off to work, a trip to the grocery store, or hanging out at home with your family, take stock of what color(s) you are wearing:
Black: Formal, sophisticated
White: Ethereal, pure
Red: Romantic, exciting, intensity
Blue: Calm, serene, sometimes aloof
Green: Tranquil, restful, soothing
Yellow: Cheery, warm (can also be fatiguing to the eye because of the amount of light reflected)
Purple: Mysterious, royal, wealth, wisdom
Brown: Strength, reliability, warmth, comfort
Orange: Enthusiastic, creative
What colors look best on you and what message do you want to convey?